Résumé
Experience
Marketing Communications Manager, layerX Technologies 2008-Present
Works directly with the VP of Business Development to create nurturing programs for prospective customers, to include management of the design and content of all outward facing materials- website, community site, brochures, email campaigns, trade-show materials, ect.
Marketing projects include re-design of website and re-build of all web content, management of all online marketing campaigns including management of social media reputation, management of online support and community site, creation of trade-show representation.
Communication projects include web copy writing, contributions to the company blog, contributions to the company twitter, and facebook accounts, press release development and submission to PR newswire, and writing and editing of all product documentation.
Worked with the development team to create all software and hardware documentation, and to build product spec sheets for use as marketing material. Also developed an online customer support community which is a key communication tool for customer support issues and product concerns.
Oversee the impact of all campaigns, and online brand reputation through monitoring of web traffic with google analytics, monitoring of email and social media campaign success using analytics.
Management of new product launches, to include all web landing pages, product branding, and product advertisement and awareness through the web and traditional public relations outlets.
Freelance Communication, Design, & Development Projects 2007-Present
Completed several freelance projects for multiple clients including website design, web copy writing, logo design, & business card design. All web projects included custom graphics and integration with google analytics. Some web projects included integration with a client’s social media outposts as well as blog integration.
Student Projects, University of North Texas, Denton TX 2005-2007
Managed a team to create an online repository of important society documents for the Society of Technical Communication, Lone Star Chapter.
Managed a team to create a website and brochure for Little Elm Dentistry.
Education
University of North Texas
Denton, TX
Bachelors of Arts in English; Concentration in Technical Communications
Associations
University of North Texas Alumni Association
Regularly attend Society for Technical Communication meetings to enhance my communication skills; also volunteered as the Scholarship Committee Manager 2008-2009
Participate in REFRESH Dallas events to enhance my design and development skills
Participate in Dallas Society of Visual Communications events to stay current with design skills
Technical Skills
- Adobe Creative Suite
- InDesign
- Illustrator
- Fireworks
- Photoshop
- DreamWeaver
- Flash Catalyst
- Microsoft Office
- Apple’s IWork
- Mac & Windows Operating Systems
- Content Management Systems
- Joomla
- Wordpress
- LiveSite
- HTML / CSS
- Some PHP
- Some Java
Keywords
Marketing, Communication, Management, Design, Writing, Web, Online, Social Media, Press, Press Releases, PR